Syllabus for Online Digital Marketing Science Certificate Course | UAB Collat School of Business Professional Education

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Program Syllabus

Digital Marketing Science Certificate Course

Our 10-week Digital Marketing Science certificate course is built for today’s fast-moving world, where AI is transforming the field. Designed by industry pros, this hands-on course equips you with the skills and tools to grow your career or business with confidence.

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10-Week Certificate Course
3 technology certifications
Industry Expert Instructors
Online (On-Demand + Live Sessions)
Price:
~~$2,950~~ $2,450 (SAVE 17%)
Flexible Payment Options Available!

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Introduction to Digital Marketing Science

Watch this brief video to learn more about our real-world curriculum, expert instructors, and the in-demand credentials you’ll earn in this highly-rated program—designed for the digital age and powered by the latest AI tools.

Introduction to Digital Marketing Video Still

Curriculum Career Accelerator Instructors Our Learners Your Time What You'll Earn Upcoming Courses

What You'll Learn

Become a complete digital marketer with in-demand skills and AI-enhanced strategies. Fast track your career with practical training and certifications you can use right away—on the job or in your next interview.

+Introduction to Digital Marketing

+AI for Digital Marketing

+Search Engine Optimization Fundamentals

+Search Engine Marketing with Google Ads

+Google Analytics for Marketers

+Email Marketing

+Marketing Automation with HubSpot

+Social Media Marketing

+Content Marketing

+Data-Driven Digital Marketing Plan

READY TO GET SKILLED IN DIGITAL MARKETING?

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Advance your career

Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.

+Resume and cover letter review + tips

+Optimize your LinkedIn profile

+Small group workshops

+Career coaching

So you can...

+Interview with confidence

+Negotiate with ease

+Transform your career

Your Expert Instructors

They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and the latest technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.

Kori Ashton

Chief Executive Officer

Sharon Lee Thony

CEO of SLTC, Board Director, Adjunct Professor

Carolina Lasso

Author and Founder, Plenari

Latasha James

Owner of James + Park

Our Learners

Our course attracts learners who are motivated to expand their marketing knowledge and grow their careers. Their backgrounds are wide and varied, including traditional marketing, product marketing, entrepreneurship, design, degrees in computer science and liberal arts, military service, and even Olympic competition. Our program is ideal for anyone who identifies with one of the following profiles:

Accelerate Your Career

‍You’re ready to get and stay ahead. This flexible experience is perfect for professionals who want to sharpen their edge. Maybe you’re aiming for a promotion, shifting into a more strategic role, or simply want to stay competitive by learning how AI is transforming marketing. Whether you’re already in marketing or in a related field, this program builds the skills and confidence to make your next big move.

Launch Your Career

‍You’re starting out, and you want an edge. This course is ideal for recent grads looking to turn their interest in marketing into a real-world skill set. This program gives you hands-on experience with today’s most in-demand digital marketing and AI tools—so you can enter the job market with confidence and standout skills.

Change Your Career

‍You’re ready for something new. Maybe you’ve spent years in one field and are ready for a pivot—or you’ve taken time away and want to return with relevant, future-forward skills. You’ll gain a solid foundation in digital marketing, practical experience, and up-to-date knowledge of how AI is shaping the industry—so you can re-enter prepared and with confidence.

Grow Your Business

‍You’re ready to grow what you’ve built. Whether you're refining your brand, launching new offerings, or expanding your reach, you’ll gain practical marketing skills and AI-driven strategies to fuel growth and make smarter, faster decisions.

Your Time

You should expect to spend six to eight hours engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real time with peers, mentors, and industry experts. Please note that you may need additional time to prepare for and complete the certification exams.

What You'll Earn

Knowledge and Experience

A university-issued certificate of completion that verifies knowledge and hands-on experience relevant to the following roles:

AI Marketing Strategist

Marketing Manager

Marketing Specialist

AI Marketing Analyst

Digital Marketing Manager

In-Demand Industry Certifications

Well-known credentials in several of the most in-demand technologies: Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification.

Digital Marketing Certificate Course

10 weeks

Flexible online learning with optional mentor-led live sessions

Price:

~~$2,950~~ $2,450 (SAVE 17%)

Secure Your Spot Now

Flexible payment options are available

Get reimbursed by your employer!

Learn more

On-demand with live sessions

Expert instructors

3 technology certifications + certificate of completion from UAB Collat School of Business Professional Education

Did You Know?

Many employers help with continuing education expenses.

Here are some helpful tips to get reimbursed by your employer

September 8-November 21

Optional live sessions:

Mondays, 8-10 p.m. CST

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Tuesdays, 6-8 p.m. CST

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October 6-December 19

Optional live sessions:

Wednesdays, 8-10 p.m. CST

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Thursdays, 6-8 p.m. CST

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November 3-January 16

Optional live sessions:

Mondays, 6-8 p.m. CST

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Mondays, 8-10 p.m. CST

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See what our learners have to say

"You’re going to walk away with much more knowledge and experience."

Julee Klein

"I walked away with four different certifications..."

Natoyah Swift

“I loved the live sessions; there was something new every week."

Peyton Gibson

"I’ve been able to advance my marketing career."

Katie McNeill

"The course taught AI as a marketing tool."

Jasmine Chin

"After taking the course, I doubled my salary and landed my dream job."

Astra Dunbar

Frequently Asked Questions

+What's the job outlook for Digital Marketers?

+Who is the ideal candidate for this program?

+Is career support available?

+How many hours a week should I expect to spend on the program?

+Will I earn a certificate?

+What do I need to do to pass the course?

+What payment options are offered?

+What is your cancellation and refund policy?

+Where does the program take place?

+Will I receive credit for this course?

+Who is Ziplines Education?

+Who is the University of Alabama at Birmingham?

+Is this program offered by the University of Alabama at Birmingham?

Collat School of Business Professional Education, a part of the University of Alabama at Birmingham (UAB), is dedicated to delivering exceptional, career-relevant education to all learners. This program is offered through Collat Professional Education in collaboration with Ziplines Education.

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UAB Collat School of Business Professional Education collaborates with Ziplines Education to deliver industry-focused certificate courses that prepare professionals for the demands of today’s digital-first workforce. Courses and curricula are approved by UAB Collat School of Business Professional Education. Ziplines Education offers design, instructional, and administrative services.

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